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What Facebook Knows About You and How [EXPLAINER] | FRONTLINE

What Facebook Knows About You and How [EXPLAINER]  | FRONTLINE


>>There’s what you can see on Facebook – the
videos, the ads – your friends profiles. And then there’s what you can’t see. The large collections of data underneath it
all. Some of that data is about people who don’t
even use the platform.>>REP. LUJAN: Facebook has detailed profiles on people
who have never signed up for Facebook, yes or no?>>ZUCKERBERG: Congressman, in general we
collect data on people who have not signed up for Facebook, for security purposes …>>The information Facebook gathers about
the people who don’t use Facebook has come to be known by critics as “shadow profiles.” “Shadow profiles” work like this: You and Jane are friends. She’s on Facebook, but you’re not. One day, Jane uses a feature called “People
You May Know” to figure out if you happen to be on the platform. When she clicks the “get started” button,
it gives her a list of friends who are already on the site. But underneath, what’s also happening is that
all the contact information of the people she knows is being imported into Facebook,
even people who don’t have an account. So even though you’ve never signed up for
it, Facebook now has data about you — and stores it as a “shadow profile.”>>TUFEKCI: For its algorithms to work and
for its micro-targeting to work, for its business model to work. It has to be a surveillance machine.>>The company says it uses so-called shadow
profile data to monitor people who might threaten their platform — and to make ads more relevant. Like other tech companies, Facebook collects
a lot of data. When you sign up for an account, you’re giving
them permission to do this. But it can be hard to understand how much
of your data they’re actually collecting. There are two main ways Facebook monitors
you as you browse sites on the web – whether or not you have an account. The first is through the “like” and “share”
buttons. These buttons tell Facebook what you’re looking
at — even if you don’t click on them. The other is practically invisible. It’s known as a “tracking pixel.” It’s a piece of code that creates a transparent,
one-by-one pixel, that can record who you are, and what you’re doing, without you ever
realizing it’s there. What most people don’t know is that the ‘like’
button, the ‘share’ button, and the ‘tracking pixel’ – those are actually beacons — and
they’re sending information back to Facebook. According to a study from Princeton’s Center
for Information Technology Policy, Facebook’s trackers are present on about 60% of the Internet. Facebook says it tracks people around the
web to provide a better, more personal experience for its users. It says the data is only stored temporarily
and that the company is continuing to take measures to protect your privacy. But over the years, Facebook has been able
to gather more information, to help advertisers target you. For a time, they were also getting information
from data-brokers.>>SCARAPANI: But there are a series of companies
that most Americans aren’t at all aware of — that go out and buy up data about each
and every one of us: what we buy, where we shop, where we live, what our families are
doing … And it’s now being shared with Facebook, so that Facebook can target ads
back to the user.>>This past year, the company acknowledged
it has been asking users to let it collect phone-call history and text messages – from
some Facebook users with Android phones. And … they just launched a camera phone
for your home. While you can download a .zip file containing
some of the hidden data Facebook has collected about you, you might also want to review your
privacy settings. Because, currently, there are no comprehensive
privacy laws in the U.S. for the kind of data collection Facebook does. So, in a way, the only thing protecting you
from Facebook — is Facebook.

Comments (19)

  1. Oh yeah …. No danger here or anything….

  2. Your presentation was well done and concise. Thanks

  3. I'd suggest a VPN and Tor as well as alias.

  4. Where did Zuckerburg get the idea for this MySpace clone?

  5. Wiki wiki wild wild west…

  6. Facebook has become so toxic. I believe it had humble beginnings and good intentions, but it got away from them and now it's just about the money. And the funny thing is, they don't even provide a product. We are the ones who make Facebook what it is. I cancelled my account recently, and my friends ask me why. All I can say is that it's for the same reason I don't shop at Walmart or buy certain products, we can only shop with our purchases and our actions. It would be easier for me to use Facebook but I prefer to make a point however small. Before all the advertising and greed It wasn't such a bad place. The worst part is that they actually buy information about you even at the grocery store, they want to know who shops at Dollar Stores, and what kind of booze do you buy or if you smoke cigarettes. These things could come back to bite you in the butt later in life, as well as what you share about your children. Just be cautious, but there's no way we can hide anything anymore. Just avoid using the cloud and don't give up any more information than you need to

  7. Also in Deutschland auf NDR (ARD).

  8. So what. Who cares.

  9. The CIA thanks you for your support.

  10. I think Facebook is simply providing what industry is willing to sponsor regardless if it's right or wrong.

  11. A key point in this video is not answered:
    Jane uses the 'people you may know' feature and it scans all of her friends that are on Facebook. That's a given, but if I am not on Facebook at all, how can it mine information specifically about me?

  12. We should be concerned about what Google knows….

  13. SAY IT WITH ME: "Fuck Facebook and Mark Zuckerberg"

  14. There are privacy browsers that you can use to defeat trackers, and they are part of a growing privacy industry: privacy focused email, search engines, messengers etc., are a response to issues caused by Google, Facebook and others.

  15. This is Sooo Dark…..

  16. Is this also how Youtube functions as well, I wonder?

  17. Mark Zuckerberg and Co. Disliked the video
    Also they did a good job of suppressing it

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