Comme des Garcons CONCRETE (2017) | PERFUME REVIEW

Comme des Garcons CONCRETE (2017) | PERFUME REVIEW

It’s raining outside…
so… before I describe the smell of this perfume I have to tell you about the materials and the process of making concrete so that you can find and understand the beauty of this fragrance more easily The three things you need to make concrete are cement, water and the so called aggregates Aggregates are fine and coarse natural materials that make up the bulk of the concrete mixture Like… crushed stones, gravel, sand and so on… Now the cement is an interesting powder… It’s made from crushed limestone, clay, iron and other ingredients. These materials are heated up to 1500 degrees celsius where they melt, partially, and become clinker; small 2 centimeter sized nodules. And after cooling down clinker is grinded into a fine powder called cement. Combined with water cement becomes the glue that holds the aggregates together and fills the voids within them. The interesting thing about it is that it doesn’t harden by drying but by hydrating. As it becomes wet the minerals and chemicals in it form a new compound that does harden eventually. If you think about it, a similar building process can be applied to make a concrete perfume. Well… taking strong single aroma chemicals and binding or smoothing them together with others is pretty much standard procedure in modern perfumery, but in this case, you can catch a sight of this structure if you take your time and don’t judge this fragrance too quickly. Concrete was created in 2017 by Nicolas Beaulieu for the eccentric fragrance house Comme des Garcons, that is the master of pleasantly synthetic, high quality and strange scents. The role of aggregate is played by the rose, or the rose oxide molecule to be more specific. It is a unique, long-lasting and very powerful nature identical rose chemical that has powdery… or rather dusty and metallic texture. These big rose chunks are glued together with strong, synthetic, stripped-down, creamy and sweet sandalwood that acts as the cement in the concrete. It also smooths the rose. So much so, that it alters it quite a bit. It makes it almost unrecognizable. It transforms it partially into an ylang-ylang like aroma. Now ylang-ylang is a jasmine-like scent. It is spicy, animalic, narcotic, and has both dry and creamy edges; and the fruity banana aspect can be found in it as well, which is present in this perfume too. As you might guess, Concrete is not a non-perfumey super strange fragrance, not what the Comme des Garcons fans expected it to be. It’s an easy to wear, friendly, gentle and uncomplicated sandalwood smell with very dry, dusty, mineral, but overall soft rose and a banana-like ylang-ylang on top of it. Actually… it can evoke the sweet fantasy smell of concrete dust in your mind. It’s a very stable perfume as well. It doesn’t change at all. It supports, surrounds and follows you throughout the whole day without begging for a lot of attention. It’s like real concrete… .
And real concrete is kind of heavy. It can crush you if you are not careful. Spraying too much from this fragrance can easily over-saturate and numb your nose. There is a famous Guerlain perfume from 1989, that’s smell Concrete can remind you of: Samsara, I mean the dry down of Samsara, that smells like full-bodied, warm, beautiful sandalwood, together with ylang-ylang, vanilla and other supporting notes. Imagine Samsara being an old lady in nice, elegant, old clothes; and she lives in the countryside. Her granddaughter is a modern young girl who doesn’t see much sunlight in the city. She is thin and pale, she wears modern urban clothes, she uses rough words, her vocabulary is limited, but she is beautiful nevertheless… You can sense the smile and recognize the eyes of her grandmother on her face. She is “Concrete”, a modern, stripped-down and somewhat harsh version of “Samsara”. Speaking of women… do not worry! Although Concrete leans slightly feminine, it can be fully enjoyed by boys and girls too… all year round… except in the scorching heat… So did Comme des Garcons and Mr. Beaulieu achieve their goal? Not completely. Here is what they say about this scent on their website: The first step is destruction. The richness of sandalwood is shattered to reveal its very essence, a radically new scent emerging from its fractured form. No… I said before: the sandalwood here is strong, it really does smell like the very essence of the wood, but it’s not a radically new smell. Comme des Garcons has already used this type of sandalwood in other perfumes like “Blue Santal”, and because the real sandalwood essential oil is very-very expensive and not very diffusive, it’s a synthetic note in most perfumes anyway, just an accord build with single aroma chemicals. The second step is construction. Industrial synthetics pierce natural familiarity, artificial rose oxide distorts an opulent woody overdose. The other way around: the synthetic sandalwood alters and distorts the artificial rose. And the rose oxide molecule is a common perfume ingredient, used in all kind of cosmetic products. It does have a metallic aspect, but it’s not very industrial. The third step is creation. Layers of resinous warmth are lacquered with metallic seams, built upon a foundation of Comme des Garcons’ spice signature. Metallic… yes; CdG’s spice signature… maybe… So in conclusion: this perfume is not as hard groundbreaking and bizarre as we, the CdG fans expected, especially upon initial testing. But if you look closer, start to wear it properly and learn a bit about the making of actual concrete, you will see that they DID succeed to some extent. They created a way to beautiful piece of smooth concrete. And I’m okay with that… Concrete… is a fine scent of me.

Comments (29)

  1. Another awesome review Adam. I am going to try this in the next few days.

  2. Love the review! I didn't care for this one personally (on first impression) but i will try to revisit.

  3. Yesterday I wondered when you'll upload a new review. Boom, here it is. And what can I say? You deliver. The review is fantastic and deep. The cinematography and audio are beautiful. Man, I can not wait what the future holds for this channel.

  4. Miles better than basically anyone in the so-called "fragcomm". I hope you keep producing more content, there's definitely a demand for this kind of quality.
    (BFL még mindig cringe)

  5. Hi Adam, This was another fantastic review of yours, and I loved the video! I'm really looking forward to your next one, but can imagine script writing, filming and editing, must take forever. You've become one of my favourite channels in a very short space of time. I hope you're well, take care,

  6. amazing video! I love how cinematic it is!

  7. Outstanding video production & your analytical review style is fantastic. I doubt it will be too long before there's a few more zeros on that Sub number 👍

  8. Loved it! I felt like I was watching a movie. I only tried this one briefly at the store, and thought it was interesting but quickly forgot about it. I'll have to give it another go. I'm looking forward to watching your channel grow 😀

  9. Thank you Nicolas. A fabulous review. and spot on. I gave this to my son for Christmas, I wasn't sure how he would go with it, but it's been a success and there is often a waft of concrete dust as he rushes out the door. FYI – it can be worn in the scorching heat after all. And you know, the bottle itself has a very beautiful texture/colour. I love Samsara, so I guess I am the old lady, and my son is the modern concrete wearer….

  10. Nice work Adam! Nice to have a channel like yours amidst the "Top Ten" generation. A healthy mix of both styles is needed! Keep it up. Your research/impression is well presented and interesting. Kristo brought me here. Look forward to the future with this style of fragrance review! Greetings from Ireland.

  11. This was beautifully done Adam! I'm excited to see more from you!! Cinematic, analytical, and unique!! More of this. 😊😊

  12. geez your reviews are amazing..simply amazing! I feel like I'm watching a real movie…so good! I'm so happy you reached out!

  13. Klassz video gratula. 🙂
    Mintát kaptam a cégtől, nekem tetszik. A megítélése nem túl jó a parfümnek, de ha ilyen egy kevésbé jól sikerült alkotásuk, nem tudom milyenek lehetnek a jól sikerültek. Nem tudnám minden nap viselni, de egy évben párszor szívesen. Leginkább hideg, havas, napsütéses időben szeretem használni, egy nyugtató komfortillat számomra.

  14. I really appreciate and enjoy your quality, unique style in reviewing … fabulous💜

  15. Mesmerizing…the content, delivery, videography and editing were all top notch. Your thoughtful analysis and opinions are much appreciated. I’ll definitely give this a go next time I see it. I can’t wait for your next review!

  16. Great review 🙂 Superb quality and editing! 🙂 Finally had time to watch (for breakfast), had a bit of stress lately unfortunately. It is a bit more towards feminine to me, yes, and I kinda like it but it's not a big love. I wore it about 5 times and have sold it. I find Blackpepper much better from the line. Keep the reviews coming 🙂

  17. Wow! Your review of Concrete was exceptional in both content and production. I also completely agree with your opinion about the fragrance. Thank you! I can't wait to see more of your reviews.

  18. Interested in your analysis of Odeur 53, Helmut Lang EdC/Cuiron, and Bois d'Argent. I like your analysis videos because it is more than just regurgitating the notes on Fragrantica.

  19. Very good and detailed video

  20. Such a unique yet appropriate way to review this particular fragrance. Very thoughtful and detailed narration. Good break-down of the scent and vivid comparisons! I need to re-visit this one soon. Wonderful job! Spot on! 👍

  21. The time and thought you put into your reviews really shows and is appreciated.

  22. 6:45 Nice Shot dude!! That Jacket and Sweater Combo 🔥

  23. I enjoyed the lush quality of your presentation.

  24. And just like that, this is my favorite fragrance related channel on YouTube now. Several steps in front of all others.

  25. This is what i'm talking about. Great review.

  26. AWESOME. Love the documentary style videography. Something for everyone here. People say that L'eau D'Issey Intense smells like concrete, but to me it's more reminiscent of a machine that chops spicy potatoes. This is way better.

  27. Congratulations on this review! I'm really into this fragrance, and must test it again. Thought it was really interesting

  28. Beautiful cinematographic shots man 🙂

  29. Excellent Delivery of this. Professional.

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