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Blinkist’s founders on 5 books every entrepreneur should read | Inside Blinkist


Hi, my name is Holger. Hi, I’m Niklas And we’re the founders of Blinkist! Here are five books that really helped us
and we think they will help you too. The first book is a nonfiction classic: Stephen Covey’s best seller “7 Habits of Highly
Effective People”. 7 Habits explains the winning routines and hacks that really successful people swear by. And that will help you become a better, more efficient
person. Next, we have “The 21 Irrefutable Laws of
Leadership” by John C. Maxwell. This book gives you principles that will help
you get the most out of your team. We at Blinkist couldn’t have made it this
far without the help from investors and mentors. They are key to getting your idea from paper
to market and beyond. And Keith Ferrazzi’s “Never Eat Alone” will
give you actionable tips on how to improve your relationship-building skills. Okay, the number four on our list is “You
Can Negotiate Anything” by Herb Cohen. So, imagine: You’re pitching your potential
business idea to an investor. You offer them ten percent of your company… …but I want fifty! So, what do you do? For situations like this one, the book offers
a lot of great tips and advice. Otherwise, just call us! Finally, we recommend “All Marketers Are Liars”
by marketing guru Seth Godin. There is no point in developing a great product
if you can’t get people to buy it. Niklas! Sell me this pen! So, this pen! Seth Godin is one of the most influential
marketing experts out there. And in this book, he explains how companies
can cut through the noise and get people to notice them. If you’re thinking about starting your own
company, check out these titles on Blinkist. With the Blinkist app you can read and listen
to key insights from the world’s best nonfiction books in just 15 minutes. So stay curious and keep learning.

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