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A Podcast conversation with Rock Jefferies, founder of BASEco, Inc.

A Podcast conversation with Rock Jefferies, founder of BASEco, Inc.


Welcome to the special 2018 seasons of
The Wealth Standard podcast celebrating life liberty and property you are
currently listening to life season 1 Hi everyone welcome to this episode of
the wealth standard podcast this is Patrick Donahoe and we’re in episode 12
of the first season 2018 and if you recall we are talking about the
principle of life now I have an awesome guest here and hopefully he doesn’t
divulge any any skeletons in the closet or whatever but it’s one of my best
friends Rock Jefferies and before we get to that though make sure you you check
out our new website I think you guys will really really dig it and also if
you like what you hear go back and listen to the previous episodes
especially of this season as well as our YouTube channel and our YouTube channel
we’re trying to film as many of these podcasts as possible including this one
but let’s just kind of get get into it with with my my guest today so Rock
thanks thanks for coming out and joining us good to be have you ever been on a podcast before this is just like a total first? Closest I’ve got is I’ve thought about doing a few. never done one before will you do a lot
I mean for for business you do you know some social media and you’re on camera
and do a bunch of things like that so you’re kind of used to used to the
dynamic right? Yeah you know we we do a lot of social media and that’s why we
we’ve talked about doing podcasts we’ve never done one do a lot of Instagram a
lot of Facebook but yeah podcast this is new you got a nice new studio here that
we’re kicking off so it looks great things look great here what’s it what is
it in Spanish when you like when you do something brand new what does that call
so both of our so here so both of our wives are from the same city in Mexico
which is which is which is kind of cool it’s true and and they have all these
the same dichos right the same set the same sayings I’m afraid I’m afraid
though cuz I don’t know if I know this one
anyway so what I wanted the reason why I wanted rock on is is because you know
we’ve known each other for a really long time but I would say that rock has you
know a really good story when it comes to basically you know getting to rock
bottom pardon the pun and and building building a really incredible business
from that and you know looking at looking at your story it kind of
paralleled mind both in the nature of the story but
also the timing and you and I connected right around that that time and not that
we weren’t connected before but you know we really started to you know figure out business, figure out what we wanted figure out entrepreneurship and
we’ve had you know some incredible conversations over over the years and
you’ve learned a lot of similar lessons as I have and in really the audience I
would say you know seeing what you know you can become if you don’t have
anything to a thriving a thriving business in a matter in a matter of
years so maybe maybe take take the audience through you know the last 10 to
10 10 to 12 years ish regarding you know your your life your ventures and and
ultimately what became your business yeah so I want to start in 2003 so
Patrick and I we have a long relationship we’ve known each other for
years probably getting close to 20 years and 2003 I was doing customer service
for a company for an airline and newly-married kind of in and out of
school wasn’t making a whole lot of money didn’t know what I wanted to do
with my life and I remember sending an email and this was pre text message so
it was an email I emailed Pat and I said I hate my job, I hate what I’m doing, I’m
not challenged I don’t know what I want to do for the rest of my life what do
you think and Pat said come work here and at the time Pat was you know working
in the financial sector I was doing customer service I hadn’t
done anything like that and so I went and worked with Pat and it really opened
my eyes because I wouldn’t work for Pat and learned a lot about finance learned
a lot about mortgages and from there I went on to work
for a company called Countrywide that if you’re familiar with the financial
sector you’ll know that they used to be the number one lender in the country and
I started… And their CEO had that you know white here in really dark tan, iconic.
…always a pink tie, right? Always a pink tie. Angelo Mozilo so you can google him and
find out about him and the downfall of that great company but I mean it was
really Pat that told me yeah I mean come do this and I saw the things that he was
doing and got into the financial world and started seeing some people that made
a lot of money and I got interested in making more and more money and so I read
some books and started buying properties back then 2006-7 you could buy
properties for zero down. Bought a home lived in it for a few months
bought another home lived in it for a few months and kept renting these homes
I got to the point where I had 50 apartment units comprising of nine
different properties which was 23 unit building 11 unit building 6 Plex 5 Plex
duplex everything and I thought I had kind of figured this thing out and this
was 2006-2007 and I you know I I’d read all these books I’d read Kiyosaki I
loved everything that was being said and I had quit my job turned into a property
manager thought I was going to manage my properties and in 10 years be sufficient
and be and be done. Well 2008 hit and it hit hard and I was
leveraged pretty hard I was having some cash flow that I was able to live off of
once 2008 hit I started to lose things and I wasn’t able to make payments and
one by one the house of cards started to fall I lost a duplex in Bountiful, Utah
first that was my very first one they always say the first one’s gonna be the
hardest and was and so I started to lose properties
and it was extremely difficult I was at a job too, that was a sales job and not
producing there either and I didn’t see the writing on the wall a lot of people
maybe did but I just kind of figured what you know what’s going on here. A lot of people claim to have seen what was going on but there are
very few that actually knew what was what was going on because it was I mean
it because if we’ve had a pretty cool discussions but I think you know the
thing that still surprises me is how quickly it happened you know it’s that
2008 year was like you know this snap of your fingers where it
like it started and then everything just went haywire and it all started to
unwind. Sure, yeah 2008 I was 27 years old cocky stupid thought I’d figured
everything out and one by one I was losing all of my properties and it was
scary and I mean there’s a few epiphanies that happened I remember one
moment where I was in line at Costco right? And I’m checking out I’ve got a
grocery basket full of groceries and I don’t think you can make it out of Costco
without dropping $200 and so I’m checking out and I hand my debit card
over and “declined” and I’ve got about 12 people behind me and I’m stammering and
shaking and I’m like I’m not sure what’s going on here and I was just red lining
all of my rental income with all my expenses and I walked over to the ATM
you know about 20 feet away and tried to take out money there’s no money there
and I just things were happening so fast and it was one of those never forget
moments and the other moment is when my third daughter was born, all girls, we
were at the hospital and to take her home, right?
You get discharged…so my wife is being discharged we’re okay to take the baby
home and about a half hour beforehand I got a phone call that the gas at our
house was shut off and I wasn’t able to take her home and it scared me a lot and
again you know 27 years old and house of cards is falling apart and those were
moments that I hang on to every day and not that I figured it out I mean there’s
still a lot of things that I’m I’m learning but there’s a saying that when
you have success or when you’ve built something or become successful that
there’s an equal and opposite failure that can reflect that can I guess propel
you to get to that success and so still figuring a lot out but those days really
pave the way for me to get to where I hope to be and where I am today
well I think that just growth growth in general right I would say tremendous the
growth really doesn’t happen with without strain and you can use that in a
physical sense and a relationship sense I mean look at how many relationships
are made stronger because of strife you know I think the military is a perfect
perfect example of that but but really going going through this I mean you you
and I we we reconnected and we you know started to really leverage one another’s
experience right because very similar things happened happened to me there was
some business failure there was also real estate failure and
but I think it was it was good because I kind of in a sense like relied on you as
this like empathetic person right the knew what I was going through right and
we were able to kind of you know trade war stories and try to one-up each you
know one-up each other it was it was awesome but I you know I look at you
know the the the work ethic that you have because I think one thing you
didn’t mention is that your your father was in real estate for you know the
longest time right and he had developed property he had owned property I mean
you and I live you know when we first got married
we lived in that five Plex that he that he had and it’s one of those you know
it’s one of those things where you know you you saw the opportunity that he
created and wanted to create it for yourself but the same time there were
some lessons that he probably had learned throughout his career right that
you know you may not have picked up on you saw the results but not necessarily
the means so you know as you think back on this you know on this period of time
what would you say are some of the you know the fundamental lessons you think
you were essentially destined to learn well there’s definitely one and I talked
to my wife a lot about this lesson and the one lesson is you cannot worry or
you should not be allowed to worry about that which you cannot control and surely
you know a lot of this was my fault my my over leveraging of myself but there’s
a lot of things that you know once you make a decision and it’s in the past you
really can’t control it you’ve already made it and so now that goes into the
category of not worrying about what you can’t control and so that was the
biggest thing there’s things that happen things that you can’t control and you if
you don’t allow yourself to worry about those things you’ll be a lot happier and
I look at my life the Costco experience the hospital experience that I shared
those are these high watermarks in my life to where anything can happen now
and it’s not going to come close to those moments to where I can go through
and have take risk and have these failure experiences but they don’t come
close to those experiences and so I guess I’m I’m more willing to take risk
it’s more calculated risk now than it was before but I would say that lesson
yeah just not worrying about things that you can’t control is the biggest
takeaway from 2008. And I think you know you look at when you’re in that mode now
I would i would say instinctively you you are afraid of what could potentially
happen when you do take a risk right? I think the nature of risk and
would it you know how your body responds to it is you’re afraid of something and
typically it’s fear of loss it’s fear of looking bad right it’s fear of not
providing for a family or whatever so I think those lessons actually going
through and experiencing okay what that what that pain is starts to build some
muscle around it and it makes you more I would say you know stronger and more
susceptible to risk but more willing to take a risk right but also mitigate it
right through understanding what could potentially go wrong because I would say
with most decisions there is always going to be an element that you can’t
control especially in business whether it’s a market whether it’s marketing a
marketing campaign whether it’s the way in which people transact me we were
talking just a moment ago toys-r-us right
Toys’R’Us gone did you know today this week bankrupt right I hurt media
bankrupt you know this week so one of those it’s one of those things where you
know you you have you always have these you know these these left field
you know anomalies that they come at you right which you can never prepare for
it’s like the X the X Factor idea and but at the same time knowing that you
are still pushing forward and taking risk but you have a higher tolerance
would you would you say that that’s helped you you know we’ll talk about
your construction business in just a second but do you think that’s helped
you with regards to what you’ve done there? Absolutely, yeah
another thing with taking risk is we got to the point when we lost our properties
and I lost we lost our own home that we were living in and so we had friends and
neighbors that saw that and so being able to let go of what others think of
you and not care what others think of you that was a hard one and I still care
deeply at what people think of me and it’s hard but I got to a point where I
was comfortable of talking about this situation that had happened and so that
that’s something that you know if you start taking new risks you’re gonna have
people say you know well why are you doing that or you know you’re no good at
this or no good at that you start listening to the naysayers and it causes
people to not follow their dreams or follow what they really want to do
because they’re trying to please everybody else and playing it safe and I
would say that’s one of those especially in this day and age with social media
and so forth where you know people really they they want to they want to
look good and I would say that that comes naturally in us in a sense right
there’s a kind of protection mechanism but I would say in the end like when it
comes to business when it comes to putting yourself out there and take and
take risk you keep that dynamic if it’s if it’s there it’s gonna prevent you
from making decisions right and thus miss opportunities and so I think that’s
one big thing that I learned which is like I don’t really I care about what my
wife thinks of me and I care about what you know maybe my immediate family does
I don’t give a crap what anybody else does and that’s where you take risk but
if you don’t care what people are saying or thinking right then you’re able to
actually push forward and find opportunities that you otherwise
wouldn’t have we’re in a pad right because yeah I remember those times we
were we were you know our families our kids know each other well our wives
obviously being from the same city in Mexico know each other well and it you
know I’m sure that they shared like you know the behind the scenes horror
stories with each other just as much as we’ve seen or shared that the front you
know the the front stage stories but it’s one of those things where I’m so
appreciative of what I went through and and also being able to see what you what
you’ve gone through because I think it built a foundation of being able to take
it to another level now the level you know where you’re at right now doesn’t
mean that that’s the last level and there are still going to be lessons to
be learned there’s gonna be pain right and that’s just kind of the cycle this
cycle of growth but you can now kind of prepare for it and expect it and when it
comes you understand the purpose so maybe walk us through you know because
you went from you know you went from you know the apartments being gone hit
apartment you know I remember the I was with you when your apartment burned down
you got the call that you like your apartment one of the apartments was
burning down open up in Ogden and and so you know those were all gone completely
gone I’m I remember and you can maybe just kind of cap off the story with when
you when you lost your last last couple of apartment buildings where you were
just like I’m it’s good I’m good I just gave him the keys and I’m I’m done I
tell it tell us tell us that because you I think there’s like this sense of
relief where it was kind of like done and now
you’re on to the next phase of life but maybe walk us through that and then
we’ll get to you know what you started doing with the with your construction
company yeah so I daily would get anywhere from three
to eight calls from a from a creditor during this time and I defaulted I would
say on every property that I had and there was a few of these properties that
were private notes meaning I had just bought it from the owner and I was
making payments straight to the seller or the owner and the most difficult
calls that I would face were from these gentlemen that had sold me and trusted
me in buying their property and I was very much a Kiyosaki-ite which a lot of
great principles in Robert Kiyosaki books I read a lot of Tim Ferriss loved
his books and I remember as I was taking these difficult calls in Tim Ferriss’
book the 4-hour workweek it seems like a subheading of each chapter is one of
these great quotes that he had you know he compiled a list of quotes and each
chapter had just this dynamic quote that he had found and one really resonated
which said I’m paraphrasing because I know I’m not gonna be close on this but
it says your success in life is directly correlated with the number of
uncomfortable conversations you’re willing to have okay so when I heard
that it struck a chord it it made a lot of sense because there was one
individual who was just red-hot when he would call me he would call me and he
was pissed and he wasn’t getting paid and I didn’t have any money and I
couldn’t keep dodging his calls and I remember reading that and thinking about
it and finally I answered the phone I said you know I I don’t have any money
for you I don’t know what else to tell you I don’t have anything good to tell
you I don’t know if you’ve seen the news but the economy has bottomed out and you
know I just I can’t pay you I’m sorry and just this burden had come off of my
shoulders after I had told him that and he backed down to is like well hmm
you know what can we do to help you and so learning to do that that’s something
that I that I tell my employees because my employees deal with clients and
there’s difficult conversations and so that’s another lesson that I learned
just from that little quote from that book that I read of having difficult
conversations and what that can do to your life and when I was able to do that
I I just I felt so much relief people would call other creditors and I would
just tell them I don’t have any money sorry and I felt so much better and it
changed a whole lot and so there were the whole fall I would say it’s probably
maybe an 18-month period where I was just giving back property is one at a
time one after one after one and during that time I was looking for jobs like
crazy and found a lot of just weird strange jobs and things I never thought
I would do I was doing at that time and yeah I mean I I’m not I don’t consider
myself arrived at this point but I learned a lot from from some of these
lessons that I went through that have shaped my life for sure so let’s
fast-forward to we will mention my name but the the company that you started
working for right which which I guess now you could say is a competitor of
yours but you went and work for them and discovered a kind of a niche opportunity
in the construction industry right that’s you really started to see you
know how little I would say businesses that are owned by you know baby boomers
older individuals and their lack of ability to do marketing their lack of
ability to you know really scale and incorporate systems so maybe walk us you
know walk us through how you discover that opportunity and then where things
went from there so during this period and if you if you remember like I had no
idea what I wanted to do with my life back when I first talked to Pat and so I
didn’t have a back-up plan I thought these properties we’re gonna just take
me into retirement and so as I started
losing them I started just looking for all sorts of jobs I didn’t have a degree
I knew I had a sales background I’d done sales jobs I did mortgages and so I from
2010 or so I had twelve different jobs I wrote them all down because I wasn’t
sure if I had that many but there were twelve different jobs that I had and
they were all sales related selling software selling alarm systems
door-to-door selling education selling all sorts of things
and I don’t have a construction background at all besides working a few
Saturdays with my dad you know I don’t a construction guy and so I was at job
number 11 which I think I was back into mortgages again trying to do mortgages
and that wasn’t working out and friend of mine
this was 2011 early part of 2011 now and so yeah about a year going through
just random jobs posted on Facebook he said hey I’m leaving a great job I’m
going to do something else but this is a fantastic job if you’re interested let
me know if you’re in need of a job and so I sent him a DM write direct message
and I said what’s this job you’re talking about he says well it’s a sales
job for a construction company and it’s a great job I highly recommend it I’m
sorry I’m getting out it’s it’s been great I’ve been working there for the
last five years and so I go and interview and find out it’s this little
mom-and-pop company and it is selling or estimating foundation repair repairing
foundations that are sinking or set on home foundations yeah foundations of
homes and I’d never done anything like that and so luckily my friend stayed on
you know for a few weeks and trained me before he went off and did his thing and
I got into it I started liking it and it really saved me at a time where I
have any stability turned into this stable job in 2011 and I did it for a
while I started liking it since it was a mom and pops company I’d kind of you
know I had a little bit of a techie background no degrees or anything but I
was able to help them build a website create a lot of their infrastructure and
remember when I first showed up at this job they would I’d show up to the office
and they’d have printed out all of my appointments for the day and I would
take him and I jump in the car and I’d go and visit all these people and give
them all these estimates and so why don’t we do this in the cloud you know
we can do this on the iPhone and we can schedule this and do it on the cloud and
so pretty soon they bought all their employees iPhones and I and I was their
IT guy and I was setting up this infrastructure for this company we
didn’t marketing – you’re doing at yeah we added AdWords I built their website
and so this company pretty soon had they went from 300 estimates a year
to about 680 and so it got really really busy and I wanted to partner with the
owner and as partnerships often go it fizzled and I ended up leaving and
because there’s a family it was a kind of a family-run company right and so
typically if you have that dynamic then you know if somebody is coming in it’s
not family it’s kind of a rift of sorts right it was it was and he wasn’t ready
to give up any portion of it and rightfully so it was his baby but I felt
I had helped it grow I’d helped double their revenue and I had helped run there
and create a lot of their infrastructure and a lot of their marketing and so I
felt dearly about this company and it was hard for me to leave but I felt what
I was doing for them I could do for myself and I left and I built my own
website and I did my own marketing I created my own infrastructure
you had no you didn’t have like a non-compete you didn’t have any you know
kind of formal documentation preventing you from competing right right yeah it
was just just a handshake deal and I just felt like I could do it better and
I left and started getting my own calls almost immediately you know I did a
little SEO AdWords started getting some phone calls
and from there you know the rest is history and built up my company and
compete with a lot of my infrastructure that I built with this other company
almost daily well walk us through another I think part of the story which
is really which is really interesting is you know this it’s a very local
localized type of business right where you’re going and doing foundation
raising and and so you you essentially found not because there’s not much
competition here in Utah it’s basically these guys and maybe a few other smaller
places but really it was kind of the wild wild west as far as the opportunity
is concerned and in southern southern Utah so you essentially you know went
out and you looked at other markets and guys that had bigger operations guys
that were you know using different equipment using different systems using
different processes walk us through how you identified like these these
individuals and then you know essentially reaching out to them and
going and learning from them and their willingness to teach you right walk us
through those those stories so I bought a very generic book one of the most
generic books that you would ever see it like a Barnes & Noble that says how to
run a business or I think it’s how to start a business and idiots guide to
yeah something like that and seriously and I and I read through was like a 600
page book and as I was planning my departure I started reading this book
and one thing that it said was you know if you want to start a successful
business find a successful business in a similar market and see if you can meet
their founder or the person that started it taking the lunch see if you can
shadow them and figure out how they’re doing it and so my wife who worked works
for the Airlines part-time provided some flight benefits for me so where I would
fly out I flew at Portland I flew to Seattle I flew to Omaha I flew to all
these different cities and I would meet with people that had been doing this for
several years and found out some things that they were doing the
was you know maybe pitfalls to avoid or successes that they had had that I
should implement with my company and that was it really kind of stunted my
growth and allowed me to grow a lot quicker and avoid a lot a lot of
pitfalls by doing that I would say there’s in you and I’ve experienced this
over the years but when you you know when you’re passionate about something
right when you have learned something you kind of feel inclined to to teach
others right and so our you know we’ve our families we travel probably once or
twice a year together and you know we don’t we don’t stop as far as you know
our conversations about business and marketing and you know we have these
like pitchfest where you’re pitching me and I’m pitching you you know it becomes
this like an insatiable desire to teach what you know and and so I would say
even though you know these idiots guide to this that or the other right may seem
like a stupid approach to business really when it comes down to it it’s
like fundamentals are are vital to any to any business and that’s the thing
it’s one of those you know you may have a business that is you know company
there is no competition there has never been a business like it ever but that is
probably very rare so the idea is like going to a business that is similar to
yours that may not be competition in this case it wasn’t because it wasn’t
you know in the same same territory but you you go to them and and really
leverage their desire to to share what they know because who else are they
gonna share it with they don’t you know they probably don’t have this like you
know meetup group that it talks about you know how to repair a foundation it’s
that you know that’s sinking so I I would assume that you know you you
really saw the passion and you know the success and eyes of other business
owners in the same construction niche and who are just totally willing to
share with you yeah that’s actually an interesting point because I you know I
mentioned you early on back in 2003 and even though you’re not in construction
you’ve always been someone that I’ve looked towards for mentorship and
there’s a saying and I’m gonna butcher this as well but it’s you know good
artists copy and great artists will steal, and so stealing some ideas can
really stunt your your growth and help you get to where you want to be a lot
faster and but just how these people that I reached out to how willing they
were to share information with me it you know there’s kind of I guess a network
of you know entrepreneurs where you know they’re always going to be willing to to
share info because they know how difficult it was to get to where they
were and anyone that’s interested in you know venturing or going through these
these learning curves you know if you’re interested in learning there so that’s
going to be interested in teaching you and so I I’m you know I’ve always been
interested in sharing I’ve had people approach me you know well how did you do
this or it seems like the cliche is “I want to pick your brain” right and so you
know it’s not a it’s not a wealth of knowledge that I have but just
experience that I’ve gained from doing this and so there’s still a lot that
that I’m learning and trying to implement but you know a lot of it is
just stolen from other people it’s gained from from talking to other people
and implementing it in into your company or into my company and so I would say I
meet regularly with probably three different individuals Pat being one of
them a couple other individuals where I will place a phone call or I’ll go meet
with them and their office and saying “we’re having a difficult time with this
issue” or it’s usually systems systems are usually the main core of a business
and you know we have a hole in our system that’s allowing our employees to
rip us off here or they’re allowing our employees to do this or that and so
talking to another business owner that likely you’ll find out that they face
those same things and they have a solution for that and so but yeah you
bring that point up and it’s very interesting that people that have gone
through this that have been down in the trenches and understand how difficult is
to start a company a lot of times they’re very willing to share that
information and help you get to where you want to be cool so let’s I want to
maybe talk some specifics about you know about your
business and I mean it is local but the ideas the ideas behind it and some of
the things that you’ve been able to improve on imperfect in regards to you
know your experience at this at this other company I think is really is
really intriguing I mean I’m not in construction but I find it I find it
intriguing and I think the best you know the best way to kick it off or represent
it is is your your little kind of video trailer that you have that talks about
what you do or you have the the leaning the leaning tower of how do you
pronounce it Piazza or pizza or whatever Liam’s pizza yeah but you know because
obviously that’s you know one of those seven four eight one eight wonders of
the world or something like that but you have you know you you know you have the
Leaning Tower of Pisa and you correct it and it goes you know upright and
vertical but you know really the here in Utah like what’s what are some of the
issues with you know the the the environment in which you build a house
or set a foundation not just here you know northern Utah but down in you know
the st. George Las Vegas and you know the south of southern Utah area
well Utah is kind of a perfect storm because we have what’s called alluvial
soil all over and if you go into southern Utah we have a lot of expansive
and collapsible soils and so in Utah we’ve got obviously a surrounded by
mountain ranges and down in the valley we’ve got the Jordan River and we also
have the Great Salt Lake in Utah Lake which create a lot of unstable so
unstable scenarios for these homes and so what we do is we go in and we
stabilize and we lift these homes that are sinking or we will stabilize a home
for a new build if they’re building a new home we will install what’s called
helical piers or push piers to help stabilize structures and ensure that
they don’t sink or settle and so that’s kind of the nutshell of of who we are
and what we do and in in southern Utah you have soil that will actually expand
when it gets wet and it can lift structures off of their foundation and
so we have solutions that will prevent these homes from moving when the home is
built and like I said I mean I don’t have a construction background at all
I just got into this and learned a lot of this by going to trainings and
seminars and meeting with people and one thing that’s interesting and we alluded
to this earlier is the construction industry is kind of a dying breed it’s
um it’s very blue-collar and it’s not very sexy at all and so I luckily got
into it out of a dire need to make money and to have a stable job and it wasn’t
anything I had ever dreamed of doing but I felt like I uncovered this just this
goldmine and what I mean by that is when I am bidding and when I’m in this
industry the people that I compete against if you can close your eyes and
imagine a 50 60 70 year old individual wearing a flannel shirt driving a Ford
f-350 smoking a cigarette has a legal pad and he’s writing bids and estimates
down and maybe he’ll get back to you maybe he won’t and he’s late to show up
and that is your competition and so speaking to the youth of this country
that is looking for a great opportunity if you want to compete there’s some very
very fertile ground and I imagine everyone who’s laughing because I think
I’ve hit it on the head there is some extreme fertile ground in getting into
construction and when I saw that and I saw my competition I said I just need to
be a little better I don’t know need to have it all figured
out and now we’re in the phase where we’re trying to figure it out we still
don’t have it figured out but I just need to be a little better than this guy
to win a job and so bidding I mean there’s all these industry there’s the
medical industry there’s finance industry construction industry is a sea
of money just like some of these other industries but there are and and bless
his heart whatever individual I’m talking about you know I’m not naming
names but it is the cliche and bidding against those people
is quite easy because what we’ve seen in the mid 2000 the internet the advent of
information and technology and systems and automation if you can implement that
into construction you will have great success I think this you know what
you’re hitting what you’re hitting on is totally totally resonating great and a
great visual but and I and I would say that is not unique to that industry
right now they may there may not be the you know the flannel shirt definitely
the yellow legal pad but it is a that there are industries that are ripe for
disruption they’re all over the place and I think if you carry the perspective
of looking at inefficiency looking at looking for inefficiency looking for you
know challenges looking for failures looking for frustrations right that
right there is like the breeding ground for opportunity and you know I look at
that because it’s one of those like prevalent problems in Utah where
foundations crack they sink and like who out there really knows how to do that
efficiently how to fix that efficiently not many not many people and so of
course you hit that goldmine right and you’re you know I think the the growth
that you’ve had how many how many people do you have right now we are 16
employees right now okay and you have you know you have a location here
location down in southern southern Utah and then how many like how many jobs are
you actively working on Oh basis yeah weekly we are 15 to 20 jobs a week and
so if you look at you know just the opportunity that you have it’s now you
know it’s it’s scaling right how do you scale efficiently which is which is a
problem in an in and of itself but I would say in the end it’s that the
reason why I wanted you to come on the show and talk about your experience is
because you know even though it may not be you know exactly well it’s probably
not even close to the actual experience of you who are listening but what it’s
what it’s teaching is that you know life is this this this cycle of growth where
you go through experiences and they’re gonna be difficult ones but you’re the
one that really places the definition of what the experience is because if you
look at how difficult it is as you mentioned it has become an equal and
opposite just kind of amazing benefit and learning and teaching lesson you
know it teaches you you know that Ariane’s you know for whatever whatever
you do in in the future but the idea is you know if you can look at life that
way and then also look at all the different opportunities that can that
that really do exist then you can start to kind of mesh those together and that
right there is kind of say the theme of this season right which is capitalizing
on this experience we have in life right to learn and to grow and to have success
and to have you know what most people consider failure but learning lessons
and to just seek out opportunities and in the end you know really you’re what
you’ve done I’ll think of what a lot of
entrepreneurs are trying to figure out is to provide value to others right
provide solutions to others discover challenges and figure out how to help
people now they may not explain it like that but in the end that’s that’s really
what what it is that’s the kind of those common variables and so so again thank
you for thank you for being on here and and sharing you know it’s a we’ve an
awesome friendship I mean we’ve we you know went on we did a mission for our
church and that’s where we originally met that I moved out here and you know
we reconnected lived in the same apartment building when when we were
first newlyweds and you know we’ve been able to exchange a thought of thought oh
cool war stories and you know it’s been it’s been a great friendship and I mean
I appreciate everything that you’ve taught me over over the years and it’s
been a really cool cool experience thanks for having me know this this has
been great and uh you know we talk I would say you know probably at least
monthly or so and you know it’s mostly me trying to figure things out asking
you problems because I feel like you’re quite a ways ahead of me and you’ve had
some great success and we’re just trying to figure things out at this point
and it’s you know it’s been you know it’s we’ve learned a lot and so I
appreciate all the things that you’ve taught me over the over the years and as
we’re trying to grow as a company in scale and we’ve learned quite a bit you
didn’t take my advice on the whole girl thing now you have four girls right and
I told you about like cold showers and the Chinese calendar and you
didn’t listen to that advice well yeah I mean I’ve heard I’ve heard all sorts of
advice on that some some call it a I guess inverted spread-eagle or a turkey
baster there’s all sorts of that that would have you know I I none of them
worked by the way and so I have four girls and I think we’re done and there’s
you know a boy would be great but we’re gonna have to teach these four girls
what the construction industry is all about well that is awesome
oh now our families have had really cool really cool times together and your
awesome dad your good business owner you have a good head on head on your
shoulders and again I think you’re a good example to a lot of people showing
what you know what’s possible especially starting out with you know really the
the diarist of circumstances and I mean I look at how much that has benefited my
life right as far as hitting those hitting those lows having you know
collection people at your at your door receiving those notices having to change
your phone number multiple times it’s a it’s a humbling experience at the same
time and I wouldn’t I wouldn’t replace it for the world it’s true yeah it’s I
mean if you don’t if you haven’t been through it it’s hard to it’s hard to
know what it’s like and you know I at this point going through it I wouldn’t
trade it for anything because it did mold you know a lot of what I’ve been
able to do thus far and I remember I think it was this morning I looked on
Instagram it was Daymond John he put there are no losses there’s only times
where I have one or I have learned and so these haven’t they’ve been negative
and painful at the time but going through them if you know have helped me
understand you know the value of staying out of debt or the value of taking
calculated making calculated risks you know just being able to do that can can
reward big time in the future okay everyone rock rock Jeffries was mom my
guest today and his company is base coat if you wanna go check it out he has that
the video of the leaning tower of Pete’s pizza or Piazza or whatever its power
it’s pronounced on on the website I think you guys you get
out of it and rock again thank you thank you a ton and those listening thank you
for your support if you like what you have heard if you’ve been following us
for a while we love your feedback on iTunes you can go give us a good rating
that definitely helps to boost presence as well as our listenership all right
everyone that’s out that’s it for this week we’ll talk to you next time thank you for joining us as the wealth
standard podcast spends all of 2018 celebrating life liberty and property be
sure to leave us a review on iTunes and we’ll see you on the next one

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